Complaint #2: Designer brands and Inner City ‘gentlemen’.

Let’s start by saying that something has to be wrong with modern day consumerism when you realize that every second skinhead walking down Grafton Street happens to be wearing top brand designer clothing.

One of a multitude of possibilities has lead to the traditional grey trackie person (knacker) being able to purchase a brand new €600 winter jacket.

For any unimpressed members of public out there who would like me to use politically correct terminology; I’ll be sure to not offend you and use the term ‘members of a disadvantaged socio-economic class’.

I’ll also use the Latin term ‘addidasicus chipperae knackeridicus‘ if you like.

Let’s continue this brutally honest analysis. We now see people walking around in designer jacket wear, acting as if they’re going on an expedition to the North Pole; when in fact the only expedition they’re having is to get another spice bag up in the local chipper and to get their cut from the local supplier.

We spoke to ‘Joey’, a local dealer in the center of Dublin. Please note that ‘Joey’ identifies as a Brandsexual. That is, on Monday through Friday he wears his Louis, Gucci and Boss.

On Saturday with the lads he wears his Adidas originals. ‘Joey’ adds that the key day for defining his brand sexuality is when he’s at home on a Sunday with Mammy wearing his dinosaur onesie from Penny’s.

These were his words…

“Ah ye ya know like the gooser makes me feel like tha king. I may only be a little over 50kg but I sure can rock some Nikes and a designer jacket that I defo didn’t just steal from Brown Thomas last weekend.”

Something has to be wrong when the Canada Goose jacket to general public ratio is close to 1:2.

Reports have come in to I.D.C HQ that a herd of ‘addidasicus chipperae knackeridicus’ have stormed Brown Thomas and have taken every Moncler, Gucci and Goose jackets.

However maybe they’re just a herd of the modern day South side private school boys. Because now a days you can’t really spot the difference.

Top tips for any hard gang lads who are ‘looking to conquer tha world pal ye’ :

For extra effect, ask for a blade 1 buzz cut and equip only the shiniest of Nike airmax ‘fresshies’. Make sure to add a few grease streak marks here and there to further confirm the fact that you’re a leacher of the public health system.

If your feeling particularly like you want to mug someone, wear a fake Rolex watch.

It seems like the new calling card for selling drugs is no longer a pair of shoes dangling on a telephone line… Oh no…. it’s in fact a top quality jacket intended for people who don’t name their children Kelly, Shano or Danny spelled with an ‘i’.

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